I'm Christine Aniel. Most owners I meet don't have a lead problem, they have a response problem: the enquiry arrives when the problem does, which is mostly outside your opening hours, and whoever is on the tools is on the tools. I put a system on the front of your business that answers in under five minutes, day or night, qualifies the enquiry, and books it.
Specialty contractors, beauty salons, fitness studios. That looks like three niches and it isn't. Every one of them sells booked time rather than products, has a calendar as the revenue constraint, and loses money to slow response and no-shows. The build is the same. The wording changes.
HVAC, plumbing, roofing, electrical. The emergency call at 10pm goes to whoever picks up first, and your job history is a list of people you already paid to win and then stopped talking to.
A gap in the column is revenue that doesn't come back. Rebooking prompts and no-show recovery do most of the work here, and the client list is already sitting in your booking software.
A trial nobody follows up is a member you never had. The lapsed-member list is usually the largest untouched asset in the building, and nobody has messaged it in a year.
Most marketing overwhelm comes from doing everything at once and connecting none of it. I work the opposite way: every piece earns its place in one calm, deliberate system. That's how growth starts to feel energizing instead of exhausting.
No posting for the sake of posting. Everything connects to a funnel with a clear job, so effort compounds instead of scattering.
AI handles the repetitive follow-up and routing. Your voice and your customers' experience stay human.
I'd rather run three channels that work than ten that half-work. Focus is what makes a small team feel like a big one.
You get a system you understand and can trust: clear reporting, no guesswork, and your time back.
The leads are already coming in. They're leaking out of three places, and none of them shows up in a report, because nobody logs the enquiry that never got answered.
It sits until nine the next morning. By then that person has called somewhere else and booked. Research on lead response keeps finding the same thing: the business that replies first wins a disproportionate share of the work.
Every job you've finished is a customer you already paid to acquire, who already let you into their home or their chair. Reaching one of them costs a fraction of buying a cold enquiry, and most businesses never message that list again.
A no-show is a booking you paid for twice and got paid for once. Reminders and recovery cost you nothing. Losing the slot does.
So the first thing I build isn't ads. It's a conversation with the list you already paid for.
Here's the truth: you don't have a marketing problem. You have a follow-up problem. The calls and inquiries are already coming in. They're just slipping away before anyone catches them. So I'm not here to sell you "more marketing." I'll walk you down one clear path, my GBOSS method, that plugs the leaks first and builds a system that turns those inquiries into booked customers for you.
We start with a free 5-System Check. In one page, you'll see exactly where customers are slipping through the cracks, scored simply: green, amber, or red. No pitch. No jargon. Just a clear picture of what's costing you, and what to fix first.
I turn that check into a single One-Page Engine Map: who your best customers are, the two or three things that actually bring them in, and the path from first inquiry to booked appointment. If it doesn't earn its place on the map, you don't waste money on it.
Before you spend a single dollar on ads, I fix what you've already got. We plug the bucket before pouring in more water. Faster replies, simpler booking, and a friendly nudge to past customers who've gone quiet. You see results without spending more to get them.
Now I build your engine. Your calls, messages, booking, and reminders all working together, with AI on top that answers every inquiry, qualifies it, and books it for you. Even when your whole team is busy. The boring follow-up runs itself, while your customers still feel looked after by real people. This is where you stop being the bottleneck.
With your engine running clean, we add fuel and keep sharpening it. One smart improvement at a time, with simple reports you'll actually understand. Your growth stops being a guess and starts to compound, quietly, in the background.
One price, per business, per location. No contract, no minimum term, no auto-renew. The build is included in your first month, so there's nothing to pay before the system is running.
Everything below, running for 30 days. If you don't want a second month, you don't take one.
Sixty days is how long the guarantee runs, so this is the version where I'm on the hook for 20 booked appointments.
No separate setup fee. The build is in the first month's price.
Where your booking flow leaks, what your dormant list is worth, and exactly what I'd build. It comes off your first month if you go ahead, so it costs you nothing if we work together.
Ads amplify an offer that already works, so this comes once there's a result worth amplifying. You get the ad account, pixel and CAPI setup, offer construction built for paid, 6 to 8 creatives a month refreshed, and paid reporting inside the same scorecard. No setup fee. Your ad budget goes to Meta directly, never through my card, with $1,500 a month the floor worth running.
Conditional performance, in plain language, so you know exactly what I'm on the hook for.
The guarantee applies to the two-month engagement, because sixty days is two months and the reactivation campaign needs that long to finish working. I guarantee bookings. Never revenue, never treatment accepted. What happens in the chair is your team's job, and guaranteeing someone else's job is how agencies end up working free on principle. Booking is what I control: outreach, response speed, and a clean handoff to your calendar.
If your list is smaller than that, tell me on the call. I'll either price the same system without the reactivation campaign, or tell you it isn't worth it yet. Both answers are cheaper for you than finding out in month two.
For the last four years I worked as a Sales & Marketing Support Specialist at Search Engine Journal, one of the most respected names in digital marketing. I managed sponsor campaigns in Pipedrive, producing 5–6 webinars a month end to end, and deploying email and social campaigns in HubSpot. Before that I ran marketing for property and media teams across Australia and Germany.
That mix matters for the businesses I serve now: I've done hands-on marketing operations inside real estate, media, and B2B teams, so I know what a well-run operation looks like from the inside, not just in theory. You'll be working with me, not an account manager.
Now I'm bringing AI into that mix, not as hype, but as a practical layer that removes the busywork I've watched teams drown in for years.
Christine, your marketing systems partner
See my work on Upwork"I highly recommend Christine as a strong asset to any company. One of the chief reasons is her ability to adapt to new work environments. I've been consistently impressed with her attitude and productivity at work."
"Christine has been instrumental in elevating our social media presence. Creative, results-driven, and a true team player. Her ability to adapt strategies based on data ensured measurable success across all campaigns."
"We've really been blessed to have Christi's help launching our medical company. She's done amazing work for us!"
Five systems decide whether an enquiry becomes a booked appointment. Score yours in about five minutes and the page tells you which one to fix first. No form, no email, nothing to unsubscribe from later.
In 30 minutes, I'll map your current setup, pinpoint where leads and hours are leaking, and show you the fastest path to fixing it. No pitch, just a clear plan you keep either way.
Choose a slot on my calendar and you'll get an instant confirmation. That's it.
Book your free 5-System Check →What's working, and what isn't, shared across LinkedIn, Facebook, Instagram, and TikTok.
Three I build for by default: specialty contractors (HVAC, plumbing, roofing, electrical), beauty and salons, and fitness studios. All three sell booked time rather than products, so the system is the same and only the wording changes. Contractors are where I start, because the job history is the biggest dormant list on the page and the emergency call is the clearest leak.
I also take on real estate, accounting, legal and IT services, where the same mechanism works with a longer cycle and a smaller monthly volume. If that's you, say so on the call and I'll tell you honestly what changes about the numbers.
Then the reactivation campaign is worth less, and I'll tell you that before you pay for anything. The responder and the no-show sequence still earn their keep on the enquiries you're already getting. If the whole thing isn't worth it yet, I'd rather say so on the call than find out with you in month two.
The dormant list gets worked once, then it refills. Customers drift constantly: the boiler you serviced two winters ago, the client who came in for one job and never came back, the member who stopped showing up in March. There's always a new band going quiet behind the one we just reactivated. After the first campaign the engine runs on new enquiries, recall, no-show recovery, and the next group drifting away.
The responder is book-only by design: name, contact, job or appointment type, slot. It doesn't quote prices, it doesn't give advice, and it never asks for payment details. Access to your systems is granted by role, never by password in an email, and it's revoked the day we stop working together. Before any list gets messaged I check you have evidenced consent to contact it, which is the one thing I won't work around.
Hands-on expertise in HubSpot, GoHighLevel, Pipedrive, Salesforce, and Kajabi, plus WordPress and the automation and AI tools that connect them. If you're already on something that works, I'd rather build on it than move you.
Not at all. That's the point of hiring me. I handle the strategy, the building, and the integrations, then hand you a scorecard you can read in two minutes. You focus on your business; I'll make the systems behave.
Bring your booking flow and a rough idea of how many past customers haven't heard from you in a year. I'll tell you what I'd build and what it's worth to you. If it isn't worth it yet, I'll say that too.
Book your free 5-System Check →