I'm Christine Aniel. Most owners I meet don't have a lead problem, they have a response problem: half the enquiries arrive outside opening hours and the front desk is with a customer, because that's their job. I put a system on the front of your business that answers in under five minutes, day or night, qualifies the enquiry, and books it.
Beauty salons, dental practices, home repair, real estate, fitness. That looks like five niches and it isn't. Every one of them sells appointments rather than products, has a calendar as the revenue constraint, and loses money to slow response and no-shows. The build is the same. The wording changes.
Dormant recall is the fastest win on this list, and you already track overdue recall and unscheduled treatment every month. The result lands in a number you check anyway.
An empty chair is revenue that doesn't come back, and a trial nobody follows up is a member you never had. Rebooking prompts and no-show recovery do most of the work here.
The emergency call at 10pm goes to whoever picks up first. Property runs the same way on enquiry speed, with a longer cycle, so it's the slowest of the five to prove and I'll say so on the call.
Most marketing overwhelm comes from doing everything at once and connecting none of it. I work the opposite way: every piece earns its place in one calm, deliberate system. That's how growth starts to feel energizing instead of exhausting.
No posting for the sake of posting. Everything connects to a funnel with a clear job, so effort compounds instead of scattering.
AI handles the repetitive follow-up and routing. Your voice and your customers' experience stay human.
I'd rather run three channels that work than ten that half-work. Focus is what makes a small team feel like a big one.
You get a system you understand and can trust: clear reporting, no guesswork, and your time back.
The leads are already coming in. They're leaking out of three places, and none of them shows up in a report, because nobody logs the enquiry that never got answered.
It sits until nine the next morning. By then that person has called somewhere else and booked. Roughly half of all enquiries arrive outside opening hours.
A general dental practice carries 800 to 2,000 patients who haven't been in for a year or more. Reaching one costs about $10 to $30. Finding a new one costs $150 to $350 on Google.
A no-show is a booking you paid for twice and got paid for once. Reminders and recovery cost you nothing. Losing the slot does.
So the first thing I build isn't ads. It's a conversation with the list you already paid for.
Here's the truth: you don't have a marketing problem. You have a follow-up problem. The calls and inquiries are already coming in. They're just slipping away before anyone catches them. So I'm not here to sell you "more marketing." I'll walk you down one clear path, my GBOSS method, that plugs the leaks first and builds a system that turns those inquiries into booked customers for you.
We start with a free 5-System Check. In one page, you'll see exactly where customers are slipping through the cracks, scored simply: green, amber, or red. No pitch. No jargon. Just a clear picture of what's costing you, and what to fix first.
I turn that check into a single One-Page Engine Map: who your best customers are, the two or three things that actually bring them in, and the path from first inquiry to booked appointment. If it doesn't earn its place on the map, you don't waste money on it.
Before you spend a single dollar on ads, I fix what you've already got. We plug the bucket before pouring in more water. Faster replies, simpler booking, and a friendly nudge to past customers who've gone quiet. You see results without spending more to get them.
Now I build your engine. Your calls, messages, booking, and reminders all working together, with AI on top that answers every inquiry, qualifies it, and books it for you. Even when your whole team is busy. The boring follow-up runs itself, while your customers still feel looked after by real people. This is where you stop being the bottleneck.
With your engine running clean, we add fuel and keep sharpening it. One smart improvement at a time, with simple reports you'll actually understand. Your growth stops being a guess and starts to compound, quietly, in the background.
One price, per practice, per location. No contract, no minimum term, no auto-renew. The build is included in your first month, so there's nothing to pay before the system is running.
Everything below, running for 30 days. If you don't want a second month, you don't take one.
Sixty days is how long the guarantee runs, so this is the version where I'm on the hook for 20 booked appointments.
No separate setup fee. The build is in the first month's price.
Where your booking flow leaks, what your dormant list is worth, and exactly what I'd build. It comes off your first month if you go ahead, so it costs you nothing if we work together.
Ads amplify an offer that already works, so this comes once there's a result worth amplifying. You get the ad account, pixel and CAPI setup, offer construction built for paid, 6 to 8 creatives a month refreshed, and paid reporting inside the same scorecard. No setup fee. Your ad budget goes to Meta directly, never through my card, with $1,500 a month the floor worth running.
Conditional performance, in plain language, so you know exactly what I'm on the hook for.
The guarantee applies to the two-month engagement, because sixty days is two months and the reactivation campaign needs that long to finish working. I guarantee bookings. Never revenue, never treatment accepted. What happens in the chair is your team's job, and guaranteeing someone else's job is how agencies end up working free on principle. Booking is what I control: outreach, response speed, and a clean handoff to your calendar.
If your list is smaller than that, tell me on the call. I'll either price the same system without the reactivation campaign, or tell you it isn't worth it yet. Both answers are cheaper for you than finding out in month two.
For the last four years I worked as a Sales & Marketing Support Specialist at Search Engine Journal, one of the most respected names in digital marketing. I managed sponsor campaigns in Pipedrive, producing 5–6 webinars a month end to end, and deploying email and social campaigns in HubSpot. Before that I ran marketing for property and media teams across Australia and Germany.
That mix matters for the businesses I serve now: I've done hands-on marketing operations inside real estate, media, and B2B teams, so I know what a well-run operation looks like from the inside, not just in theory. You'll be working with me, not an account manager.
Now I'm bringing AI into that mix, not as hype, but as a practical layer that removes the busywork I've watched teams drown in for years.
Christine, your marketing systems partner
See my work on Upwork"I highly recommend Christine as a strong asset to any company. One of the chief reasons is her ability to adapt to new work environments. I've been consistently impressed with her attitude and productivity at work."
"Christine has been instrumental in elevating our social media presence. Creative, results-driven, and a true team player. Her ability to adapt strategies based on data ensured measurable success across all campaigns."
"We've really been blessed to have Christi's help launching our medical company. She's done amazing work for us!"
A one-page scorecard built on the same method I use on client calls. Rate your five systems in five minutes and see exactly where leads and hours are slipping away. Yours to keep, no call required.
The Self-Check Scorecard is on its way. If it doesn't arrive in a few minutes, check spam or email hello@christineaniel.com.
In 30 minutes, I'll map your current setup, pinpoint where leads and hours are leaking, and show you the fastest path to fixing it. No pitch, just a clear plan you keep either way.
Choose a slot on my calendar and you'll get an instant confirmation. That's it.
Book your free 5-System Check →What's working, and what isn't, shared across LinkedIn, Facebook, Instagram, and TikTok.
Five kinds of appointment business: dental and medical practices, beauty and aesthetics, fitness studios, home repair and trades, and real estate. All five sell appointments rather than products, so the system is the same and only the wording changes. Dental is where I start, because dormant recall is the fastest win and practices already measure it.
Then the reactivation campaign is worth less, and I'll tell you that before you pay for anything. The responder and the no-show sequence still earn their keep on the enquiries you're already getting. If the whole thing isn't worth it yet, I'd rather say so on the call than find out with you in month two.
The dormant list gets worked once, then it refills. A general practice sheds roughly 17% of its patients a year, so there's always a new band going quiet behind the one we just reactivated. After the first campaign the engine runs on new enquiries, recall, no-show recovery, and the next group drifting away.
The responder is book-only by design: name, contact, appointment type, slot. No clinical advice, no symptoms, no history. For US practices I'd expect to sign a BAA, and I'd want your compliance person to confirm the setup rather than take a web page's word for it.
Hands-on expertise in HubSpot, GoHighLevel, Pipedrive, Salesforce, and Kajabi, plus WordPress and the automation and AI tools that connect them. If you're already on something that works, I'd rather build on it than move you.
Not at all. That's the point of hiring me. I handle the strategy, the building, and the integrations, then hand you a scorecard you can read in two minutes. You focus on your business; I'll make the systems behave.
Bring your booking flow and a rough idea of how many patients or customers haven't been in for a year. I'll tell you what I'd build and what it's worth to you. If it isn't worth it yet, I'll say that too.
Book your free 5-System Check →